LightCI
Senior Product Designer at LightCI across three client engagements — a CRM chatbot, a telecom marketing AI, and a virtual school's learning platform.
LightCI is a product design and engineering studio. I was the senior product designer across three back-to-back client engagements — CRMagic, Plan AI, and Alpha School, each a separate contract with its own team, problem space, and design system needs.
Three engagements, one design practice
Each contract had its own product surface, but the through-line was the same: come in as the design lead, run discovery, ship a coherent system, and hand off something the in-house team could keep building on.
CRMagic — chatbot design
CRMagic's goal was a chatbot that simplifies customer service interactions while staying engaging and accessible. I inherited a placeholder chatbot draft from a manager on the product team and rebuilt the experience end-to-end.
CRMagic scope
- Full-page chatbot view
- Minimized chatbot view
- Updated UI to match the broader CRMagic visual system
Plan AI — telecom campaign dashboards
Plan AI helps telecom marketers design, analyze, and launch campaigns. I designed two surfaces back-to-back: the Cockpit data-visualization dashboard and the campaign creation workflow.
Cockpit scope
- Marketing funnel tool
- Prototypes for das
- Dashboards for complex data sets
- Prototypes for marketing plan creation flow
- Data visualization for large data sets
Challenges
Marketers were drowning in fragmented tools and overwhelming datasets. Plan AI needed to consolidate audience targeting, budget forecasting, and ROI projections into a single dashboard, reduce cognitive load, and enable fast iteration.
Dashboard iterations
Early iterations leaned on dropdown-driven charts. Later passes shrunk the KPI cards, added a campaign table directly on the dashboard so users could spin up new campaigns in context, and tightened the styling inside each KPI module.
Marketing campaign creation
Designed an intuitive multi-step workflow guiding users through audience segmentation (using telecom-specific data like subscriber location and usage patterns), budget allocation with predictive spend analysis, and content customization across SMS, email, and push — with AI-driven optimization suggestions at every step.
Alpha School — virtual learning platform
Alpha School is a virtual school with students in Austin and Brownsville TX, Miami FL, and internationally in Ukraine. I led UX as the design lead working alongside a small engineering team to fix a frustrating learning experience.
Alpha School scope
- Dashboard for different learning platforms
- Chatbot for test review and study sessions
The problem
Students struggled to effectively use the StudyReel dashboard and interact with the chatbot to review tests. Navigation was unclear, progress was invisible, and the voice-only chatbot created heavy cognitive load.
Original design analysis
- Poor information hierarchy
- Lack of visual feedback
- User unable to type for chatbot communication
- Chatbot interactions break trust
- Visual hierarchy unclear from color palette
Updated design solutions
Simplified the menu structure with a clearer visual hierarchy, introduced visual progress indicators and achievement metrics, and unified the interface under a consistent design system across all features.
Design system
Established a small but durable design system for the platform — Archivo type scale (H1, H2, H3, body sizes and weights) plus a refined color palette that finally gave the UI a workable hierarchy.
Conclusion & next steps
The redesign addressed the core issues of navigation and progress tracking, while laying a foundation through the design system for continued engagement.